Turn your Expertise, Knowledge and Ideas into Income - with the tech, training, community and the platform All In One Place
Get the complete step-by-step training inside the Membership Course Academy, ongoing support inside the membership, and Flowelle - your simple all-in-one platform for hosting your course, website, emails and sales funnels
You’ve Seen Other Entrepreneurs Build Real Income From Courses and Memberships…
You know it’s possible. You’ve watched ordinary people turn what they know into digital courses and memberships that bring in consistent, recurring revenue.
In an ideal world, you’d be doing the same. Sharing your experience. Helping people. Getting paid properly for your knowledge.
Building income that isn’t tied to trading hours for money, but you’re not quite there yet.
Maybe you’ve got an idea quietly sitting in the back of your mind.
A course you could create. A membership you could run.
And every now and then it nudges you…
Then almost immediately, the doubts roll in:
“Who would buy a course about that?”
“I’m not technical enough.”
“Isn’t the market saturated already?”
“Maybe later… when things calm down.”
So the idea gets pushed aside again... Not because it isn’t good.
But because overwhelm is loud. And fear is convincing.
And staying where you are feels safer than stepping into something new
Let’s Face it . . .
We struggle to break out of, what we think, is our "comfort zone"...
It’s amazing how easy it is to delay our dreams...
We tell ourselves we’ll start when things settle down.
When we feel more confident. When we’ve figured out the tech. And quietly… we stay exactly where we are.
Maybe you’re tired of income that feels unpredictable. Tired of working hard but not building anything that gives you real freedom.
Tired of knowing you have experience, wisdom and value - but not packaging it properly.
When I first thought about creating a course and membership, I really doubted myself, but I realised, it wasn’t confidence I needed.
It was a clear roadmap, real support - and one simple platform that made it all feel manageable. That’s exactly why I've combined the Membership Course Academy with Flowelle. So you stop holding yourself back…
And finally get the support and accountability to build it.
But What if . . .
Someone Handed You the Precise Formula Behind Building a Digital Course and Membership that people genuinely want to buy?
I know what shifts when you finally do this.
Overwhelm turns into clarity and doubt turns into momentum.
Income becomes more consistent - not dependent on constant hustle.
And you get your time back so you can focus on the work that actually fulfils you.
Inside this program, I show you exactly how to build and sell your course.
And the tech is handled - your sales page is built for you, your emails are set up, your course is hosted in one simple place.
No juggling five systems. No spiralling into tech overwhelm.
Just a clear path from idea to income.
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Introducing . . .
Membership Course Academy
A complete program for small business owners, solopreneurs, healers, therapists, coaches and consultants who are ready to turn their knowledge into a profitable course and membership.
Inside, you’ll learn how to design, build, launch and sell your offer step by step - and with Flowelle, you’ll have the all-in-one platform to host your course, create your sales pages, set up your emails and manage everything in one simple place.
No tech overwhelm.
No juggling multiple systems.
Just a clear strategy, real support, and the tools to sell your course on repeat.
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Don’t Just Take My Word For It - Here’s What Past Clients Have to Say…
"Lucy helped me to diversify my income streams and create passive income. We built a course together and then created a membership, my Accountants Wealth Academy.
I attracted 100 members on launch, adding over £120,000 a year income stream to my business which was incredible!
Lucy helped to overcome those self-doubts and actually get it done. I know that if I hadn't have worked with Lucy, it would still be one of those "nice to do" things still on my to do list."
~ Jeri Williams, Smooth Accounting
"Lucy is a phenomenal Coach and inspirational woman who leads with so much love and integrity!
She is your biggest cheerleader and is so knowledgeable in all that she does.
When it comes to Passive Income she really is an expert with so much experience.
I can't recommend her highly enough and would encourage anyone who is considering working with her to go for it"
~ Lucy Crane
Imagine What Happens After You Go Through The Membership Course Academy…
✨ You’ll launch your course and membership with clarity - knowing exactly what you’re selling and who it’s for.
✨ You’ll build it all inside Flowelle - with your course, sales page, emails, website and funnels set up in one simple platform (no tech chaos, no duct-taping systems together).
✨ You’ll create automated systems that sell for you - so you’re not constantly chasing social media or relying on live launches.
✨ You’ll start generating recurring income from work you’ve already created.
✨ You’ll free up time - because your business won’t depend on you being “on” 24/7.
✨ And you’ll finally feel like you’re building something sustainable - not exhausting.
This isn’t about hype or overnight millions.
It’s about building a calm, structured income engine - with the right strategy, the right support, and the right platform behind you.
Membership Course Academy
Now OPEN for Enrolment
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Here’s What’s in the Membership Course Academy
The Membership Course Academy is designed to walk you step by step through creating, launching and selling your membership and course - with live coaching with Lucy, done for you support to done for practical tutorials, templates and implementation support.
And with Flowelle powering it all, you won’t just learn what to do - you’ll build it as you go.
✨ Your course.
✨ Your sales page.
✨ Your emails.
All set up inside one simple platform. No tech overwhelm left unsolved.
Take a look at the roadmap below and see exactly how it all fits together…
Week 2
Researching Your Audience and Pre-selling
Learn exactly how to grow your online audience using social media and get droves of ideal students pouring into the funnel. Plus, you’ll get my bonus masterclass on writing high-converting emails that keep your list coming back for more.
Week 3
Outlining Your Course
Okay, time to get down to the nitty-gritty. Week three’s all about creating a solid structure for your course. Hint: the material you take OUT is just as important as the stuff you put IN.
Week 4
Recording Your Course
Fortune favours the prepared course builder. In the last week of your first month, we’ll walk through everything you need to know to successfully record and create your course.
(Brought to you by a 20-year media vet . . . More on that later!)
Week 5
Creating Your Course
Month two is here – and your course needs a home. We’ll take a look at three different user-friendly options for housing your course, and determine which is best for your budget and your business.
Week 6
Implementation Week
Now the fun begins! This week, you’ll implement everything you’ve learned thus far about creating an income-generating machine. I’ll be available to answer any questions you’ve got, and my tech whiz will be on call to ensure everything’s flowing smoothly.
Week 7
Why Your Funnel Matters
You can do everything else right. But if you don’t have a functioning funnel, even the most ingenious course will fall on deaf ears. In week seven, I’ll walk you through the process of automating your system, so you can leverage the power of digital advertising to grow massive lists and sky-high conversions.
Week 8
Selling It!
The moment you’ve been waiting for — discover how to SELL your course. We’ll cover everything from webinars to Facebook challenges, and you’ll get access to a masterclass with my Facebook ads experts.
Module 1 | Is There Demand for Your Idea?
First things first . . . Who are you selling your course or membership to, anyway? This initial step is the most important - yet all too often overlooked - foundation to building your membership or course. We’ll identify your target audience and pinpoint how you can help solve their most pressing problems so you can pre-sell to them!
Module 2 | Outlining Your Course and Membership
Okay, time to get to the heart of things. It's all about creating a solid structure for your course and membership. This all about creating a solid structure for your systems Hint: the material you take OUT is just as important as the stuff you put IN. I’ll walk you through the EASY course creation process and you’ll get my gorgeous slide templates to help you create a best-selling course!
Module 3 | Recording Your Content
Fortune favours the prepared course builder. I’ll walk through everything you need to know to successfully record and create your course and membership (with EASY ways to get out of your own way!)
Module 4 | Done-for-you build of your Your Course or Membership content
Instead of juggling platforms, you’ll build your course and membership inside Flowelle - with your website, content, sales pages and emails all under one roof so you can start selling as soon as possible!
Module 5 | Launch It!
I’ll guide you step-by-step system to sell with social media and email (even if you dread selling... You’ll get my plug-and-play email sequence and social media post templates to connect, convert and cha-ching, and all the insider secrets so that you can easily rinse and repeat your launches again and again. And with Flowelle platform, you can schedule your posts, and market yourself on multiple platforms with ease!
Module 6 | Sell Again and Again!
Once you've nailed your sales pages and systems and started selling!!! Then you can go evergreen and sell again and again. I'll show you an EASY system to build an evergreen webinar or Live Launch when suits you!
Membership Course Academy
Enroll TODAY
EARLY BIRD BONUS EXPIRES
Available until...
Pay in Full
$997 (US Dollars)
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But Wait . . .
Did I mention bonuses?!
And because I don’t want you wasting months figuring this out the hard way…
When you join the Academy, you’ll receive a carefully curated set of tools, templates and systems designed to help you build and sell your course with clarity and confidence.
Let’s take a closer look at what’s included.
Bonuses
Coaching and Support
✔ Weekly coaching
✔ Flowelle tech Q&A
✔ Accountability calls
✔ Direct access to you
No fluff.
This is what gets results.
The Flowelle Automated Sales System
You’ll get:
✔ A done-for-you sales page structure Flowelle
✔ Email automation framework loaded in
✔ Webinar funnel mapped out
✔ Launch checklist
Traffic & Automation Playbook
You’ll get:
✔ A clear LinkedIn, YouTube & SEO visibility strategy
✔ Simple content frameworks that position you as the expert
✔ A repeatable system to turn traffic into subscribers and sales
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The Launch Copy Vault
✔ Sales page structure
✔ Email launch sequence
✔ 30-day launch posts
✔ Webinar emails
Webinars That Convert (Without Feeling Salesy)
✔ My slide structure
✔ My script framework
✔ My story arc
✔ My closing method
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Create Your Course. Simplify Your Systems.
Wash. Rinse. Repeat.
If you commit to the process and implement what I teach inside the Academy, this won’t just be another course you consume - it will be something we build together.
A few months from now, you could have:
🌟 A finished course.
✨ A live sales system.
💫 Recurring income starting to build.
And a business that feels calmer and more structured.
These are the same frameworks and strategies I’ve taught in my private work - refined, simplified and designed so you can implement them step by step inside MCA + Flowelle.
The difference? You don’t need to invest five figures.
You just need to decide you’re ready to stop circling the idea… and I'll help you start building it.
I KNOW You’ve Got it In You to Build a Truly Life Changing Course and Membership!!
This structured method has helped hundreds of course creators build income that supports the life they actually want to live
And I’m positive it’ll do the same for you. Which is why I’m backing your investment with a 100% satisfaction guarantee. If, for any reason, you’re not absolutely thrilled with Membership Course Academy within 14 days of purchase, just email me and I’ll refund you in full. No questions asked.
Hey,I'm Lucy,
I built my course-based business from nothing, and learned how to build consistent lead flow and automate sales, and now help solopreneurs do the same.
But I didn’t start out as an online entrepreneur.
My career began as a TV journalist, which is why I know what it takes to become visible, confident and profitable online…
I spent 20 years living all over the world, from Beijing to Berlin, and Bangkok to Baghdad. I reported from political hot spots and conflict zones.
How I Turned My Passion into Profit (and Built a Freedom-Based Business from My Kitchen Table)
When my son was born, I had lots of health challenges, which meant I could no longer travel or report from conflict zones. I had to reinvent myself - and fast. So, I launched an online business from my kitchen table, determined to create financial freedom and flexibility around motherhood.
But there was one big problem: I loved creating content and sharing stories, yet I had no idea how to turn my creativity into consistent income.
I was a single mum to a disabled child, and so I didn’t have lots of time. I was passionate and enthusiastic, but that doesn’t pay the bills!
Then I Discovered the Power of selling mini-courses and membership programs automatically - generating recurring revenue for solopreneurs just like you... On repeat
In the past few years, I’ve managed to...
✔️ Sell over 50,000 courses
✔️ Written a bestselling book called Make Money While You Sleep
✔️ Gain complete flexibility over my schedule
✔️ Build a tech software business
✔️ Spend more quality time with family and friends!
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Membership Course Academy
Enroll TODAY
EARLY BIRD BONUS EXPIRES
Available until...
Pay in Full
$997 (US Dollars)
Installments
$97 p/m x12 months
Want to pay in pounds?£897 or 12 x £89
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“Lucy shows you step-by-step why courses work, how to nail your course idea, and the most important part, how to sell them!”
Carrie Green, Female Entrepreneur Association
“Lucy Griffiths is a force of nature. She was the brains, strategist, and marketing Dynamo behind a whole new suite of courses for Psychologies magazine. To date, we’ve sold over 5,000 courses and created a new revenue stream for the magazine. Lucy is a genius!”
Suzy Walker, Editor-in-Chief, Psychologies
“Lucy Griffiths is the queen of courses! She’s one of the leading experts when it comes to course creation and she has helped thousands of students to create successful courses and recurring. She can also help you to create a course that actually sells – and sells while you sleep.”
Fiona Harrold, PR expert
You’re a Great Fit for Membership Course Academy + Flowelle If…
This isn’t for everyone, but it is for you if you’re ready to stop circling the idea - and finally build it.
You know you have valuable experience. You’ve thought about creating a course or membership for a while. But something keeps holding you back.
Maybe…
🫣 You’ve had the idea sitting in your notes for months (or years).
🫣 You worry no one will buy.
🫣 The tech feels overwhelming.
🫣 You don’t know where to start.
🫣 You’ve tried other systems and ended up more confused than before.
🫣 You’re tired of working hard but not building something scalable.
You’re brilliant at what you do. You just haven’t packaged it properly yet.
And you don’t want more theory. You want a clear roadmap. Real support.
And one simple platform that brings everything together.
If that sounds like you, you’re in the right place.
Inside MCA + Flowelle, we remove the chaos.
We simplify the tech.
And we help you build something sustainable — without burning out.
"“I was very impressed with the amount of individualized attention that I received in this group program.
The fact that you took the time to check in with each and every one of us during the coaching calls made the experience extremely personable and kept us accountable.
Everyone in the group was at a different place in their course creation/business journey and you met each and every one of us where we were at in that journey. I loved our coaching academy community!... I also found the video creation content to be valuable as well as learning how to repurpose content for different platforms.”
~ Jennifer Athanas
“Lucy taught me everything I need to know . . . marketing, content, sales! Membership Course Academy is just incredible! Take that jump and go for it!”
~ Ashley Polverelli
Anyone thinking of setting up an online program talk to Lucy Griffiths. Her knowledge and program is incredible... and she's really supportive and lovely!
~ Sarah Farmer
"It’s genius level! It covers so much, it covers the different types of courses that you might consider. This level of detail is fantastic and this is not surface-level stuff.
This is really deep...really deep into the heart of what you really need to learn to get your course online. Oh my goodness. She knows her stuff. So, if you want to get an online course going and transform the way that you work and live. Don’t hesitate. It’s a fantastic course."
~ Debra Thorpe
“The course is incredible! Best investment I have EVER MADE in a course!”
~ Amanda Harrington
People Love to Ask These Questions ...
1. What makes MCA + Flowelle different from other course programmes?
Most programmes teach theory. Inside MCA, you don’t just learn, you get the support to build. It's a done for you solution.
You get:
• A clear, step-by-step roadmap
• Live implementation support
• And Flowelle - your all-in-one platform to host your course, your website, build your sales page and automate your emails in one place
No juggling five systems. No guessing what to do next.
Our aim is that you finish the course having built your sales page and selling your digital product.
2: What if this isn’t right for me?
If you join and decide it’s not the right fit, you can request a full refund within 14 days.
No awkwardness. No hoops. I want you to feel confident in your decision.
3. Do you offer a payment plan?
Yes, you can pay in full or choose a monthly payment option to spread the investment. Whichever option you choose, you’ll receive the same access to the full programme and 12 months of Flowelle.
4. I’m not technical. Will I be able to do this?
Yes - that’s exactly why Flowelle exists. You don’t need to stitch together multiple platforms or figure things out alone.
We show you step by step how to:
• Host your course
• Build your sales page
• Set up your emails
• Automate your system
And you’ll have live tech support inside the programme if you get stuck. This is built for real business owners - not tech experts.
5. I’ve never created a course or membership before. Is this suitable for beginners?
Absolutely. MCA is designed to take you from idea to launch - even if you’re starting from scratch.
You don’t need prior experience.
You don’t need a huge audience.
You just need a willingness to build.
6. Do I need an audience already?
No. We show you how to validate your idea and attract the right people - even if your list is small.
7. How much time will I need each week?
Most members dedicate 3-5 hours per week to move through the programme steadily.
You can move faster if you want to.
Or go at a pace that fits around family and work.
8. How long do I have access?
You’ll have lifetime access to the training inside MCA, plus 12 months of Flowelle included.
After 12 months, you can continue using Flowelle on a monthly subscription if you wish.
9. What happens after 90 days?
You’ll have:
• A structured course
• A working sales system
• Automation in place
And ongoing access to the training so you can refine and scale.
Lucy helped me to diversify my income streams and create passive income. We built a course together and then created a membership, my Accountants Wealth Academy. I attracted 100 members on launch, adding a £120,000 a year income to my business which was incredible! Lucy helped me to overcome those self doubts and actually get it done. I know that if I hadn't have worked with Lucy, it would still be one of those "nice to do" things still on my to-do list.
~ Jeri Williams
"Lucy Griffiths is the course goddess! With humour, warmth and golden nuggets of insight she’s helped me to see what’s possible with diversifying my income and creating recurring revenue. Even more importantly she’s guided me step by step to make it happen. She took the overwhelm out of creating a course. She can also help you to create a course and membership that sells while you sleep.”
~ Caroline Goyder
“If you’re considering doing this course, it’s definitely value for money and I don’t think that you’d find a better option. Lucy is super enthusiastic, super energetic, and she’ll help you succeed. She goes all the way to make sure you get all that you need. If you jump into My Course Academy, I’m sure you’ll succeed.”
~ Rob Colley
“I worked with Lucy and I am SO glad I did. Without her constant support I would never have finished building my digital course. I wanted to quit so many times but she was kind, encouraging, and just a dream to work with. You feel more like you are working closely with a wise friend. I cannot recommend anyone more highly if you want to build your own digital course. It felt completely overwhelming to me but with Lucy there for all my questions, I've felt supported every step of the way. And now I make money in my sleep!!!"
~ Lea Turner
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Nice to See You Down Here at the Bottom of this Page!
You’re clearly someone who thinks carefully before making a decision.
That’s a strength.
It means you’re not looking for hype - you’re looking for something solid, structured and proven.
Taking the first step can feel big. But once you begin, momentum replaces all those doubts you have.
Instead of trading time for money, you start building something that works for you - steadily and sustainably. That’s what this is about.
If you’re ready to stop circling the idea and start building it properly, this is your moment.
There’s no perfect time.
There’s just the decision to begin.
"Lucy is a phenomenal Coach and inspirational woman who leads with so much love and integrity! She is your biggest cheerleader and is so knowledgeable in all that she does. When it comes to Passive Income she really is an expert with so much experience. I can't recommend her highly enough and would encourage anyone who is considering working with her to go for it."
~ Lucy Crane
“My biggest struggle was thinking that I did not have the skill level, expertise, or a course inside me, that would be interesting enough for people to purchase.
Then came Lucy Griffiths! Her “Membership Course Academy” changed everything! Lucy gives you everything you need to generate income for you now, and years to come in a simple, pain-free way. Her expertise and professional guidance are focused and superior to other course creators that I have encountered. Not only is it a great worthwhile course, you will find an amazing support system in the community that is fostered with other attendees.
These relationships will last a lifetime. I highly recommend Lucy Griffiths' “Membership Course Academy” to anyone wanting to create online courses the right way."
~ Janet Sides
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"Thank you for providing us all with this incredible opportunity to learn. I've loved this so much and have learnt so much and continue to as well. So much love for everybody in this program and you Lucy, you beautiful wonderful human."
~ Awena Bryant
“I have found the course absolutely amazing, full of valuable information and Lucy has shared a wealth of her knowledge. The group was also a huge source of support and such a lovely bunch. Here is wishing Lucy and the Membership Course Academy all the very best for the future.”
~ Amanda Redford
